Where Does Networking End?


Where Does Networking End? The short answer: it doesn’t.


I went to and ASMP event last night and met with a number of models, photographers and representatives. For some of the people I spoke with it was just the beginning of our relationships, with others it was a continuation. I spoke with a number of people and with most, I probably won’t do direct business.


In speaking with other photographers I was able to help them find the types of models they want or need for projects they are involved in. With others I was able to introduce them to some of the representatives there and put people together.  Sometime in the future I hope that they will do the same for me, introduce me to the people I want or need to meet to complete my projects. Networking.

So when does the networking end? Never. Networking is a continuous process where you meet people, introduce people to others and generally just help others. That is the beauty of it, it is giving. In the spirit of the season giving is always a good thing. By giving, some day that karma will come back to you and you will be introduced to the people you need to meet.


Many people think that networking is just doing their pitch and hoping to land a deal or at least generate interest in their product or service. That is sales not networking.


The idea of networking is to take the time to help others. In time as you build your network you become connected, by degrees, to others that know of you and your business and therefore can ‘advertise’ for you. The process builds upon itself and you start to generate a buzz about you and your abilities. But how?


If you go to networking events expecting to land a deal or get direct leads the chances are you will get a reputation as a person who pushes and sells themselves. In networking the idea is to build a web of connections that will become a larger net that can be cast out into the world and eventually be drawn together and capturing those leads. These nets as they are, are made by reputation.


To grow your reputation, I have found that it is best to be helpful to others. To give selflessly by introducing people to others than can mutually benefit builds my reputation as a person that is helpful, respectful and generally easy to work with. That is a reputation that I want to precede me when I meet potential clients after the events I attend.


The drawback, as it were, is that I don’t often get direct prospects at events like last night. I do however invest in the long term and I may get a result in a month or a year, or even longer. But the word is out there and others know that I am there to help. They know that when it comes to photographers I am one that is helpful, responsive, and willing to do what it takes to help others achieve their goals. That is what my business is based on too. I want to help you achieve your goals. My specialty is to do it through imagery.

1 reply
  1. Mike Irby
    Mike Irby says:

    Well Michael…your comments and ideas regarding networking is the most perfect definition and outlook I have seen. (I NEVER use the word perfect about anything, but, I’ll make this exception.) I attend 12-15 networking events a month and always laugh when a newbie says “I didn’t get any business from this event today”.
    Really? No kiddin’. Simply put… people are NOT buying your service or product. They are buying YOU and if they don’t know or YET TRUST you, they’re not buying. As you say, it takes month’s, no really years, for someone to see you regularly and finally trust you to work with them. I have PROVEN, without exception, the contact who runs up to you at an event, meeting you for the first time, and say’s, “I need you and I have a great project”, you should “run like the wind” to get away from. Why? They’re a little off, OK CRAZY, and they will make your life a nightmare working on their project. How? Beat you up on price, don’t know what they really want or need, have no idea what professional services cost, beat you up on price, delivery, schedules, everything is “yesterday”, not like your images, endless revisions they don’t want to pay for, have to own copyright for no reason, someone told them they “need to”. And in the end, slow or no pay. Always ask yourself FIRST , “What’s it going to cost me to work with this person… because it will cost YOU! They will continue to beat you up on price(yes, I know it’s the 3rd time I wrote it), remember it well! And I LOVE from them,”Well can you do it for $x this time, but you’ll make it up on future projects. No… you never will because if you give it away once, you have confirmed to them you’ll give it away every time. Learn how to say NO, especially in bad times because you will NEVER be able to raise the cost to that client EVER. Raise the cost, they walk and I guarantee it, and that’s actually a good thing.
    First rule of networking: Join no group you cannot devote continuous involvement with and attend the majority of all activities.
    Rule 2: refer to rule 1, or you will be wasting your time.
    Happy networking!

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