Consumer Value or Valued Customer

Which is more important: consumer value or being a valued customer? It’s true that every person wants to get a great deal.  After all, who doesn’t like saving money? One has to ask though, is that more important than being valued as a customer?


As our world gets smaller the distance between individuals seems to be becoming greater. Personalized services are becoming more valued due to the fact that they are indeed getting rare. In an age of mass marketing, cookie cutter solutions, assembly line products and one size fits all where has personal service gone? It seems that very little is made or done for individuals any more. More often than not things are marketed in a way that is supposed to be personal when in fact the product or service is not personalized at all.


So how do I try to provide a personalized experience for you, my client? Easy, I work with you.


I think I have said it before on this blog, my first job in life was working for a family business gutting fish all day – week old fish at that. That job taught me a lot of lessons when it comes to my business and a lot about life in general. When you work for family you are not just another employee. You are expected to do twice as much for less than half the paycheck and no recognition.


Today I run my own business and I want my clients to think of me as that family employee. I am going to do as much as I can, as often as I can, for as long as I can and I want you to get the credit. My goal is to make you look as good as possible and the only way I can do that is to understand your wants and needs. That means I have to work with you, understand the problems you have and help you find solutions that solve those problems.


“But you are a just photographer, how can you solve all my problems?” Honestly, I can’t solve all your problems no matter how much I would like to. But as a person with many years working for big and small businesses I have an idea on how my work can make your work easier and better. Sure my job is photography but my knowledge is more than just putting a camera to my face and pushing a button, its business. I know that the image needs to have substance and it must convey your message quickly, precisely and effectively. Otherwise what good is it to you?


In order to create images that do that I have to adopt an attitude that is far from the cookie cutter model. I need to give you personalized services; I have to treat you like a friend or a family member who is in charge. I am going to give you twice as much, I am not going to ask for recognition, and I will do it for the best value possible.


The future of business is not about creating a solution that is ‘One Size Fits All’ nor am I going to mass produce your solutions. I am going to give you the attention you deserve and I am going to work closely with you and your team.


After all, the world is getting smaller and that means you are more important than you have ever been.

3 replies
  1. Veronica
    Veronica says:

    Hi Michael, Thanks for article, total agree about “value” added. The one on one service. Looking after clients from stand to finish and beyond. Thanks again

  2. Jim Matorin
    Jim Matorin says:

    Service unfortunately is evolving into a lost art. I do remember the day when Howard Schultz indicated he was going to build his business one customer at a time a credo I believe in. My mantra now is to treat each customer like they are are my only customer. Then again, I am in a small, highly specialized service business.

    Thank you for sharing your thoughts.

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