Has your company lost its face?

In the recent economy budgets have been cut, extras trimmed and marketing almost evaporated. But it’s time to update your face – the face of your company.

In today’s whirlwind of social media it is more important than ever to have current, strong images of your key executives. The images your clients and customers see online show the influence and confidence of your people, your product and your company. If these images are old or dated your customers will notice. It’s not just the person they see; it’s the face of your business.

When was the last time the business portraits on your web site were updated? Are these the same portraits your executives are using on LinkedIn, Facebook, Twitter, Dreamstake or other social media sites?

If a picture is worth a thousand words yours should say what it is that makes you standout. Current portraits and images representing your product or services need to be concise yet capture the attention of the viewer. Your potential client is going to spend 8 seconds or less looking at your home page or profile. In those 8 seconds you can get a good message across with the right imagery. If your images say who you are, what you do or convey a sense of trust and professionalism your chances of increasing that 8 seconds improve dramatically. This gets your viewer to read the content of your profile or home page and that is what you want them to do.

If you have spent any time at all on social media sites you have probably seen a comment by someone that sparked a reaction in you. When you feel that spark what do you do? Look at their avatar or profile picture right there next to their post, then and only then, do you look at the name. That image tells you something about that person. Maybe you relate to them, maybe you see that they have a confidence about them. Maybe you see an image that was taken with a cell phone or by their child, or even worse you can tell it’s an image of them with their significant other cropped out. Not an awe inspiring image is it?

If you have updated your images in the last 6 – 12 months are you sure that your staff is using as professional of an image on their social media profiles?

A good photographer can come to your office using a conference room and about a day or less update most if not all of your staffs’ images. These images will be professional, quality images that are strong and well done. The upper management and executives can and should, stand out more.

By taking a more creative approach you can place high level executives in more appropriate environments. An example is a CEO of a construction company on the site of a large project, a CFO with stock market video screens running behind him, an athletic shoe president in a collegiate track and field stadium, or the owner of a winery near large wine barrel stacks. It may take a little more time than the staff portraits but it will still be less time than a short impromptu meeting. A good photographer will come to the office or site and be ready to grab a few shots in a few minutes.

In these challenging times photographers are just as eager to find cost effective solutions as you are. Our goals are to get the image that shows you and your staff in the right light. We want you to look your best, to stand out and to get those thousand words out in under the 8 seconds.

Now the question remains, isn’t it time to update your face?

Until next time… Happy Shooting!

1 reply
  1. Beate
    Beate says:

    Bravo Michael,

    Terrific article and excellent points. Women need to have their image updated more often as they are known to change their appearances frequently.

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