Many times I don’t hear the question “Do I need a professional?” but I do know that many clients and potential clients ask the question, at least of themselves. The answer is, to be honest, not always. But if you want the quality that either creates memories or helps you achieve your goals, yes you probably do. Making the decision to hire a pro is actually rather easy to answer. The real question is how do you find the ‘right’ photographer for your project.
The task can be daunting to say the least. With the popularity of digital cameras and their ease of use there are so many more photographers now than there ever has been. Some are good, some are great, some aren’t. So what makes one photographer better than another? Of course there is always the matter of style. This, like many other things, becomes a matter of taste. But certain skills are consistent in all good photographers whether they are an amateur or pro. The biggest is the understanding of light and composition. Even composition is a matter of taste to a point. So it comes down to light and the understanding of how it can work for, and against, you.
The study of light is critical in creating great images. The subtly of shadow and light can make or break an image in so many ways. An image needs to create a mood or emotion to be successful. The balance of positive and negative space is not just a matter of the balance of the image but more of a balance of the image and the message you are trying to send.
Each image can have its own message as well. The image included here tells a story but only enough of the story to make you want to know what happened: why is the woman in the image hiding, what caused her to feel so vulnerable? Technically this image could be criticized for too much negative space, being too dark, or any number of things, however the image does make the viewer wonder.
Being able to use light and dark, shadow and highlight; understanding how light and the lack of it can tell your story or send your message is what defines one photographer over any other. Being able to do that and understand your needs is what makes a professional.
What story can I tell for you today?