Tag Archive for: virtual

Virtual vs. Digital

For a while now there has been the discussion that digital photography is cheaper than film and therefore prices that photographers charge should be decreasing and not increasing. In fact the truth of the matter is that the cost for photography has declined dramatically but that has nothing to do with digital vs. film. The major cause of that is that many unknowledgeable people entering the market and not charging properly for their services. These new photographers will learn in time that they are in fact cutting themselves short and they are driving the market down to their own demise. I won’t get into a discussion of what to charge in this article. I will however go into a bit of the cost of digital photography.

 

In the film days there was the visible cost of film, developing, processing, chemicals, paper/media, enlargers, and various other equipment. Today much of that has been replaced by computers, software, multiple hard drives, internet connections, and we still have the cost of media and printers. Cameras have increased in price dramatically for professional level equipment. In fact if you actually do the math it is more expensive today than it was 15 years ago and that is taking inflation into consideration. Again the cost is not a topic for this article. If you want to compare the costs of digital to the cost of film Google it; there are thousands of articles out there.

 

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